Appointment signals another bold step by Leap Motion in defining fundamental design standards and physical laws of the virtual world
SAN FRANCISCO (Oct. 9, 2017) — Leap Motion, the leading creator of motion tracking technology for virtual and augmented reality, today announced the opening of its new design research studio in London. Visionary VR/AR filmmaker Keiichi Matsuda will lead the new office and assume the role of VP of Design and Global Creative Director.
With its new London office, Leap Motion is building on its team of world-class creatives and engineers to further its mission to design robust, believable and honest visions of a world elevated by technology, with human input at the center. Leap Motion’s efforts will seek to set a new standard for interaction design with the digital world, and define the core user experience for the next generation of mobile and all-in-one headsets.
“Virtual and augmented reality are at a critical point in their evolution,” said Michael Buckwald, Leap Motion CEO. “With the rapid adoption of VR/AR over the next few years within industries, and integration into how we live, work, and play — it is essential that we lay the groundwork for a magical user experience through a unified design philosophy.”
“We can’t predict what everyday life will look like in the future. What we do know is that technology will completely transform the world,” said Matsuda. “It is our responsibility to find a path through the dangers and challenges ahead, and construct a positive and inclusive vision of a world that we want to live in. I want to bring my experience in design and world-building to bring about this change.”
Matsuda is a celebrated filmmaker and designer whose research explores how emerging technology will impact future lives. His multi-disciplinary approach fuses video, interaction design, and architecture to create vibrant “hyper-real” environments where the distinctions between physical and virtual start to dissolve. Matsuda’s award-winning work includes provocative shorts, such as “HYPER-REALITY” and “Augmented (Hyper) Reality: Domestic Robocop,” and the upcoming short film “Merger.” He has exhibited internationally, from London’s V&A Museum to the Art Institute of Chicago and the New York MoMA.
About Leap Motion
Leap Motion’s mission is to break down the barriers between people and technology. The company’s unprecedented hand tracking technology — a combined suite of software and hardware, allows people to reach into virtual and augmented reality to interact with new worlds. Leap Motion was founded in 2010. It is currently partnering with major headset manufacturers to embed Leap Motion technology into mobile VR/AR products across the globe. The company is privately funded and headquartered in San Francisco. For more information, visit www.leapmotion.com, or follow Leap Motion on Twitter, Facebook, and LinkedIn.